> PROTOCOL: NEGATIVE_RISK

WE START WHERE
THE MONEY LEAKS.

If users reach your order page and don’t buy, money is lost. We recover it.

[ Phase 1: Checkout. Phase 2: Full Journey. ]

The Mechanism

1. The Controlled Experiment

We isolate the bottleneck (starting with the order page). We deploy rapid, data-driven experiments to mathematically identify the winning variant, then lock in the revenue lift.

2. The Attribution

  • Variable A: Baseline Conversion Rate
  • Variable B: Post-Experiment Conversion Rate
  • Result: Incremental Revenue Delta

Expansion Logic

PHASE 1: The Bleeding Neck

IMMEDIATE

We start here because it has the highest ROI leverage.

  • > Checkout Page Experiments
  • > Pricing Psychology
  • > Payment Friction Removal

PHASE 2: The System

SCALABLE

Once cash flow is recovered, we move upstream.

  • > Email Nurture Flows
  • > User Onboarding UX
  • > Retention Loops

QUALIFICATION

Works For

  • SaaS with €1k–€10k ACV
  • Paid traffic already running (Proof of Flow)
  • Clear checkout funnel

Does Not Work For

  • × Pre-PMF (Product Market Fit)
  • × Low traffic volume
  • × Founders looking for "Insights" or "Decks"

THE ECONOMICS

Base State
€1,000
/ month

Keeps Convy active. Covers analysis, experiment design, and implementation.

NEGATIVE RISK GUARANTEE

If conversion does not improve, we refund the €1,000. You keep the asset. We take the loss.

%
Performance Bounties

We earn fixed payouts only when specific annual revenue milestones are verified.

Target: +€100k ARR Bounty: €5,000
Target: +€250k ARR Bounty: €10,000
Target: +€500k ARR Bounty: €25,000
Target: +€1M ARR Bounty: €50,000

Deploy Convy.

[ INITIATE EXPERIMENT ]

Send URL. We'll verify if the order page is the bottleneck.

CONVY // REVENUE_RECOVERY_UNIT